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Retail Week Conference 2012 Highlights
A few weeks ago took place in London one of the most prestigious events on retail and innovation: the Retail Week Conference (14 and 15 March 2012). Leading brands in retailing of all sectors such as...
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Wow Effect of L’Eclaireur
L’Eclaireur Place Des Victoires -Hérold (Paris) via http://www.leclaireur.com L’Eclaireur Place Des Victoires -Hérold (Paris) via http://www.leclaireur.com L’Eclaireur Place Des Victoires -Hérold...
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Dialogues on the future of retail part I // Diálogos sobre el futuro del...
This is the first part of a series of dialogues between Marc Guitart and Erika Herrera thinking about the future of retail. MG: We live in very different cities, but I’m sure we can measure innovation...
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Dialogues on the future of retail part III // Diálogos sobre el futuro del...
This is the third and last part of a series of dialogues between Marc Guitart and Erika Herrera thinking about the future of retail. Did you read the first and the second part? MG: Independent...
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Surprise factor: the most fleeting emotion // Factor sorpresa: la emoción más...
Many brands are working on innovation to look forward to surprise and to catch the attention of users. Obviously, with this “infoxication” in which we live, stealing some seconds of the public...
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Fàbrica Moritz: tradition and modernity // Fàbrica Moritz: tradición y...
Fàbrica Moritz in Barcelona via http://www.com-elisava.com Fàbrica Moritz in Barcelona via http://www.barcelona-metropolitan.com Fàbrica Moritz in Barcelona via brillat-savarin.blogspot.com Fàbrica...
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PAVÉ, cycling culture // PAVÉ, cultura ciclista
via http://www.pave.cc via http://www.pave.cc via http://www.pave.cc Rarely bikes have been exhibited in such a unique and enveloping space as PAVÉ. Their proposal of becoming a reference in the...
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Innovative Retail Experiences in Copenhagen // Experiencias de Retail...
Copenhagen is one of the world’s leading cities when it comes to innovation in the field of interior design in Denmark. The city is packed with innovative, sustainable and quirky retail experiences...
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Eataly: Eat. Shop. Learn // Eataly: Come. Compra. Aprende.
Fuente imagen // Source: http://www.eataly.com Fuente imagen // Source: http://www.echochamber.com/n2k/eatalynyc.html Fuente imagen // Source: http://www.echochamber.com/n2k/eatalynyc.html Eataly was...
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Wow effect of Freitag
The Wow Effect is the reaction that produces a space, where we live a unique and memorable brand experience. It’s an emotional rush that invades your senses and makes you want to return there. Who...
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Time to get excited…!
It’s time to get excited! We are happy to introduce our new website. A space, where you will find lots of opportunities to live new and better experiences. We hope it inspires you all as much as it...
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The brandrid® retail tour experience
The brandrid® retail tours combine both theory and practice of Business Design, analyzing each of the most important aspects, such as the buying process and user experience. The branding, packaging,...
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Digital brands // Marcas digitales
The technology is immersed in our lives a little more than 60 years, we live with it daily and without realizing we have lived its exponential evolution in our society, and today, the digital...
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Malasaña 3.0 – EL PARACAIDISTA – or “how to be a tomorrow’s bussiness” //...
Malasaña neighbourhood is living again a splendour moment. An evidence of this is discovering all the streets full of commercial spaces that have managed how to adapt its strategies to the...
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Bogotá. Workshop Design Thinking brandcelona
We are pleased to announce that we have had the pleasure, once again being able to be in Bogotá and share our vision of branding, under our own methodology of Cyclical Branding. Last January, Marc...
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Torvehallerne, a mediterranean market in Denmark // Torvehallerne, un mercado...
Since San Miguel Market in Madrid paved the way, there have been lots of places that have known how to transmit the mediterranean essence of a market: countless aromas, colors, and flavours in a...
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Spice up your life at Gewürzhaus Herb & Spice Merchants // 用香料來豐富您的生活 –...
The ‘scooping-your-own’ concept A few years ago, I was fortunate enough to visit the bazaar of Isfahan in central Iran. Walking in the bazaar was like walking in a maze. The stalls that attracted me...
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Smart brands // Marcas inteligentes
The term “smart” arises from the need to look for a concept linked to the different spheres of the social, cultural and economic environment; giving them a common denominator that are advanced...
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People and brands // Marcas y personas
Brands are increasingly aware of their humanistic component and the importance of it in their positioning. Social networks demonstrate it by showing the day to day of their employees that feel happy...
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